Connect to Convert 2019: 4 Trends in MarTech Market Diversification
October 29, 2019
Serving up meaningful content and conversations around lead generation, Connect to Convert 2019 was one of the best opportunities of the year to connect with partners and other industry leaders. The current climate has encouraged veteran lead generators to consider new verticals. Some higher ed marketers, for instance, have utilized their ironclad EDU marketing compliance frameworks in other sectors with success. This meant many new discussions in session rooms and the exhibit floor in Boston; presentation topics spanned compliance, business intelligence, and even health and wellness.