Higher Ed Growth Separates Into Two Companies, Introduces EduMaximizer Brand
The higher education firm builds new entity upon its EDU call center and lead generation technology
January 18, 2018
Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, today announced its separation into two independent companies. One company will comprise HEG’s lead generation and marketing services, which will continue as Higher Ed Growth (HEG). The other company will encompass its market-leading call center and lead generation technology, EduMaximizer. The new entity will also offer expanded higher education services.
Today's announcement comes as EduMaximizer enters its fourth year. Over this time, the tool has captured mass market share in the higher education industry, with a 400 percent increase in student inquiry processing since 2014. Recent integration of Qlik
as a business intelligence tool helped facilitate this rapid growth, as well as the decision to move EduMaximizer to its own company.
"We could not be more pleased with EduMaximizer’s success in recent years," said Joe Laskowski, Managing Partner of Higher Ed Growth. "In order to best support the continued growth and an expansion of related products and services, we felt the best option was to create a standalone business with a team of lead generation and technology experts who could dedicate 100 percent of their time to those efforts. EduMaximizer, as a company, will amplify every aspect of clients’ EDU lead generation efforts and set the stage for future innovation."
Services and Solutions
The new entity will offer EduMaximizer technology as part of its expanded suite of products and services for colleges, agencies and lead generation partners. Services will include five product sets: the call center platform EduMaximizer, EduMax Compliance, EduMax Managed Services, EduMax Analytics and EduMax Consulting. The new products provide clients with a range of solutions, including complete marketing channel visibility, full-service campaign management, custom reporting suites and actionable strategies – with the common goal of increasing quality and revenue.
The company also plans to release an EduMaximizer API, full dialer integrations and agent leaderboards in 2018.
To learn more about the full suite of EduMaximizer Services and Solutions, visit www.edumaximizer.com.